The price has two fields and a dozen consequences. Here is how to use them properly — and what costs you trust if you get it wrong.
The two fields
- Regular price — the normal price
- Sale price — the moment you enter it, the site shows the old price struck through and the new one. That strike-through is the strongest visual signal in your store.
Scheduling (a sale that starts itself)
Next to the sale price there is Schedule: enter a from-to date. The sale starts at midnight and ends by itself — no deleting prices at 23:59. Perfect for Black Friday and campaigns planned ahead.
Changing many products at once
- Quick Edit — for a few products, straight from the list
- Bulk edit — select several → Edit → Update: here you get Change to, Increase by or Decrease by, including percentages (type 10%)
- For hundreds — CSV export, edit in a spreadsheet, import back (see the bulk import article)
What you must not do
- A fake struck-through price — raising the regular price before a sale to fake a bigger discount. Buyers track prices and remember.
- An eternal sale — a product at -30% for 12 months has no discount; it has a new regular price, and the signal stops working.
- Up to -70% where nothing is -70% — the fastest way to lose trust for good.
Details that help
Prices with tax as configured · rounded numbers read easier on mobile · and if you give a discount for online payment, say it at the button, not in the fine print.