Instagram is a shop window in someone else's mall: others change the rules, reach drops when they decide. A portfolio site is YOUR property — and where a curious follower becomes a paying client.
Curation: less is more
15 excellent pieces convince more than 80 average ones. Show only the kind of work you want MORE of — it attracts more of the same clients. Each project with context: brief, your solution, result.
Tech that must not fail
- Speed — an image-heavy portfolio is heavy; compression (under 250KB per image) plus lazy loading plus fast hosting are mandatory, or nobody waits for your best work
- Mobile first — art directors open you on a phone between two meetings
- Your own domain — yourname.mk on a business card says professional; a builder-platform link says hobby
The path to hire me
On every page: a clear Contact/Quote button. Plus a How I work page — process, timelines, from-prices. It filters the unserious, and the serious arrive prepared.
Instagram plus site, not either-or
Instagram for reach, the site for closing. In the bio: a link to the site. On the site: your best, with intent.