The new product screen has a dozen fields and most people fill in three. Here is what each means — and which ones actually sell.
Products → Add new
- Product name — this is the page title and part of the address. Write it the way people search: Mens leather jacket, black — not Item 4471.
- Long description — the story: who it is for, what it solves, material, dimensions, care. Google reads here; 150-300 words is enough.
- Short description — 2-3 sentences next to the Add to cart button. The three best reasons to buy.
Product data — General
- Regular price — the base price
- Sale price — if entered, it shows the old price struck through; can be scheduled with dates
Inventory
- SKU — your internal code. One per product, never duplicated: without it, bulk edits and reports are chaos.
- Manage stock — enable for automatic deduction per order; enter the quantity
- Backorders — whether you allow orders with no stock (with a delivery date!)
- Low stock threshold — when to notify you
Shipping (for physical products)
Weight and dimensions — needed if delivery cost depends on them. For digital products tick Virtual, for files Downloadable.
Linked products (the quiet salesperson)
- Upsells — a better model on the product page
- Cross-sells — offered in the cart
This is the fastest way to raise the average cart — and almost nobody fills it in.
On the right: categories, tags, images
- Category — each product in ONE main category (plus a subcategory if needed)
- Tags — as needed, do not overdo it
- Product image — the main one; Product gallery — the other angles
Before Publish — 4 checks
Price correct and with/without tax as configured · image under 300KB · product is in a category · test: open it as a buyer and add to cart.