Before paying for more visitors, get more from those already coming. These 7 changes fit in a weekend and the effect shows immediately.
The list
- 1. No-surprise shipping — the delivery cost visible on the product page, not at the end. Hidden costs are reason no. 1 for abandoned carts.
- 2. Checkout in 3 steps — guest checkout (no forced registration), minimum fields.
- 3. Photos that sell — multiple angles, zoom, product in use; under 200KB each for speed.
- 4. Trust in plain sight — card/CaSys logos, a return policy, a phone that answers.
- 5. Product reviews — one honest review beats any description; ask after every delivery.
- 6. Speed — every second of waiting costs about 7% of conversions; caching plus optimized images plus fast hosting.
- 7. Abandoned-cart reminder — an automatic email a few hours later recovers 5–10% of the escapees.
Where to start
Points 1 and 2 — that is where most money leaks. Measure for a week or two, then continue down the list.