The most common SEO mistake: the company writes in its own terms while customers search with entirely different ones. You say responsive web design; the customer types how much does a website cost. Keyword research closes that gap.
What a keyword is (broader than it sounds)
Not one word but a whole phrase someone searches: best hosting Macedonia, how to make an online store. The goal is to know your customers' phrases and write content that answers them.
Three types by intent
- Informational — what is an SSL certificate. They learn; you build trust.
- Comparative — WordPress or Wix. Closer to a decision.
- Buying — website price, hosting plans. Ready to pay. Be first here.
How to find them (no paid tools)
- Google autocomplete — real searches as you type.
- People also ask — a ready list of article topics.
- Related searches at the bottom.
- Google Search Console — the phrases you already rank for; gold, because you are already close.
- Ask your customers which words they used.
Long phrases — your advantage
Do not chase hosting — you fight everyone. Chase hosting for a wordpress store Macedonia — fewer searches but exactly your customer and far easier to rank first.
From words to content
For each important phrase make a page that truly answers the question. Do not stuff words — write for a human and include the phrase in the title and first paragraph.