How much does an online store cost — the most common question, with the least honest answers on the market. Here is the real picture.
What drives the price
- Number and complexity of products — 30 simple products are not 3,000 with sizes, colours and stock
- Design — an adapted template is faster and cheaper; unique design costs more, full branding more still
- Payments — cash on delivery is simple; card payments via a bank (CaSys/cPay) need integration and testing
- Integrations — couriers, invoicing, stock from another system
Market ranges, honestly
A basic WooCommerce store (ready template, up to ~50 products, no cards) sits at the low end; a mid store (unique look, cards, invoices) in the middle; bigger systems with integrations go substantially up. An exact number without a conversation is marketing, not a quote — which is why with us you see the price upfront: an online configurator where you tick what you need and the price calculates before your eyes.
The forgotten costs
- Hosting and domain (yearly) — small but constant
- Maintenance and updates — an unmaintained store is a risk
- Bank fees per transaction — ask before choosing a bank
- Product entry — agree WHO enters them and how many
How not to overpay
Ask for an itemized quote, ownership of everything, and a phased approach: start with the essentials, upgrade from revenue.