We work with WordPress — so we will be even more honest: it is not always the right choice. Here is the real picture.
Wix / Squarespace — when they are good
- You need one page quickly, by yourself
- A personal project, a portfolio, an event, a temporary page
- You do not plan growth or an SEO strategy
Where it breaks: everything lives with them. You cannot move the site — if you leave, you start from zero. You are limited to their features and the price grows with add-ons. For a growing business, it gets tight.
Shopify — when it is good
- A pure store, many products, international sales
- You want it all ready: payments, stock, apps
- You have budget for the monthly fee plus commissions plus paid apps
Where it breaks locally: local payment and delivery methods, integration with domestic banks, invoicing by our rules, and a monthly cost that grows with every app. Plus: you are renting again.
WordPress + WooCommerce — why we recommend it
- It is yours. Files and database belong to you; you can move hosts with one click.
- No limits — any feature can be built
- Strongest for SEO and content — blog, categories, structure, speed
- Local integrations — banks, couriers, invoicing
- The widest pool of people who can maintain it — you do not depend on one company
Where it breaks: it needs maintenance. Updates, backups, security — someone must do them. That is the price of freedom.
The one-sentence table
- Wix = a rented flat, furnished, small, no building allowed
- Shopify = a franchise — great machinery, monthly rent and rules
- WordPress = your house — freedom, but the roof is yours too
The three-question test
- Is the site critical to the business? → WordPress
- Do you want a blog and Google traffic? → WordPress
- Need something today with no budget or maintenance? → Wix, and migrate later (with all its costs)
The biggest mistake
Choosing on the first month's price. Wix looks cheaper until you need three add-ons; WordPress looks pricier until you realise the site is yours forever. Look at 3 years, not 3 months.