You have a client list and a good offer. You send it from Outlook to 500 addresses — half land in spam and your domain earns a bad reputation that is hard to repair. That is why campaign tools exist.
What the Mailing module gives you
- Mass campaigns over SMTP — sending built for larger lists
- Templates — no HTML needed; the campaign looks right on a phone too
- Statistics — open rate and clicks: you finally know whether anyone read it
- Ideal for newsletters, promotions and notices to existing clients
Why statistics change everything
Without them you send blind. With them you see: which subject gets opened (write the next one that way), which link gets clicked (that is what interests them), and who never opens (maybe the list needs cleaning). That is the difference between sending emails and email marketing.
What you still must do
- SPF and DKIM records for your domain — without them even the best tool lands in spam (we set these up for you)
- Consent — send only to people who signed up or are your clients; a bought list is spam and damage
- An unsubscribe link in every campaign
- Rhythm — one good message a month beats four empty ones
Practically: what to send
- A seasonal tip that saves them money
- A new service or product with one image and one link
- A deal with a deadline — the most direct way to get orders the same day
- A renewal or service reminder — that is service, not advertising
Where it fits
Mailing is the first Dynamica module and the easiest start. Once you run campaigns, quotes are the natural next step — you send a campaign, someone replies, and the quote goes out of the same system with an e-signature.