Someone sees worse and puts it off for months. When they decide, they check two things: whether there is an eye test, and how the frames look.
What must be there
- Do you have an optometrist — and is the test free with a purchase
- How long the test takes
- Brands you carry
- Price range
- How long until ready
Frames are a visual sale
Nobody buys frames from a description. A gallery of twenty models is worth more than a list of brands.
Children and prescriptions
Parents look for specifics. Those clients return every year.