Let us be honest: over 80% of website delays are not technical. The design is done, the code works — and everyone waits three weeks for the About text. Here is what to prepare so the project flies.
1. Texts (the most important)
- About — who you are, since when, what makes you different. 150-300 words, human, no industry leaders.
- Services — a paragraph each: what it covers, who it is for, what the client gets
- Contact — address, phone, email, hours, tax number and full company name
Tip: do not chase perfection. Write it the way you explain it to a client on the phone — that is the best copy. We can polish it.
2. Logo and visual identity
- The logo in a vector format (AI, EPS, SVG) if it exists; if not — the biggest image you have
- Brand colours (codes if you know them; otherwise say what you like)
- No logo — say so upfront, it is a separate item
3. Photos
- Your own: workshop, team, products, finished projects — worth more than the prettiest stock photo
- If you have none — tell us, we will use licensed ones
- Do not send images taken from Google: that is someone's work and a risk
4. Credentials
- The domain (where it is and the password, if you have one)
- Existing hosting, if we migrate
- Google Analytics / Business profile, if they exist
5. Three reference sites
The most useful thing you can give: 2-3 sites you like and why (I like how the prices are shown, it feels clean). Plus one you dislike. This saves two weeks of revisions.
6. Decisions only you can make
- Who your ideal client is
- What the main action on the site is: a call? a form? a purchase?
- Whether prices are published
- Who maintains the site afterwards
The reality
A site with good structure and real texts beats an expensive design full of empty promises. The material you prepare is half the project — and the half nobody can do for you.