Everyone is selling you an AI solution — so honestly: what actually helps a small business with a website, and what is fashion. From our daily work with clients.
Where AI genuinely saves time
- First drafts of text — a service description, a promo post: AI gives a skeleton in a minute, you add prices, local details and your own voice
- Product descriptions — 100 products in a store? AI plus your review = days saved
- Blog title ideas and structure (the writing should still smell like you)
- Translations — a solid first pass; proofreading before publishing is mandatory
- Draft answers to frequent questions — for FAQs or chat replies
Where a human must step in (no debate)
- Prices, deadlines, guarantees — AI confidently makes things up; verify every number
- Legal texts — a privacy policy only as a draft, never final
- Anything reaching a client unreviewed — an AI mistake on your site is YOUR mistake
The golden rule
AI is a great intern: fast and hard-working, but every piece of its work needs a boss who reads before signing. Use it for speed — you do the signing.